Define the brief
We discuss the brand, audience, application and creative references. Include the intended launch date, estimated volume and budget context where you have them.
What should this smell like, and where will people meet it?
The processFrom brief to refinement
What a commission
involves.
Three first directions, two rounds of refinement and testing in one agreed use. Before the first sample we agree what we're making and who'll manufacture it.
The commissionAn initial creative programme
Creative development
From £8,500.
Covers the brief, three first samples, two rounds of refinement and a testing plan for the chosen use. Exact scope agreed in writing before we start.
Working window
8–12 weeks.
For the creative work. Product testing, manufacture and extra formats run on their own timelines.
Separately scoped
Scoped separately.
Concentrate, manufacture, packaging and installation are quoted on their own. Who owns the formula, and any exclusivity, goes in the agreement.
Smell the first samples
The brief becomes a fragrance direction to evaluate. Compare it with the agreed goals and identify what feels right before deciding what needs to change.
Which qualities should lead the composition?
Tell us what's wrong with it
The most useful feedback is specific. "Softer opening, less sweet, keep the dry wood" gives us a next sample. "Make it more premium" doesn't.
What is essential, and what is still unresolved?
Test it where it will live
Creative selection is one part of a launch. Application evaluation, production responsibilities and the agreed handoff also need to be clear for the chosen product format.
What needs to be confirmed before the project moves into production?
The composition studioShow us what
Show us what
you like.
When samples arriveLive with the
Live with the
samples for
a day.
Wear it, burn it or leave it in the room, whichever it's for. The first ten minutes are only the opening.
Keep the comparison clear
Label each blotter with the sample code. Compare a small selection at a time and keep your notes with the right sample.
Revisit the fragrance
Record the opening, then return as it develops. For a wearable fragrance, the later impression matters alongside the first few moments.
Separate preference from the brief
Ask both “Do I like it?” and “Does it suit our customer and setting?” A personal favourite isn’t always the strongest fit for a brand.
Give a direction for the next step
“Keep the dry wood, reduce the sweetness” is more actionable than “make it more premium.” Agree the most important change with your team.
Plan the commission
Things to settle
before we start.
Tell us what you need beyond a creative direction. These points help establish a clear proposal and avoid assumptions later.
- Creative work
The intended application, number of directions and approach to revisions.
- Commercial terms
Development fees, expected quantities, timing and any exclusivity requirements.
- Production & handoff
Who handles the product base, testing, manufacture, packaging and the final deliverables.